Joseph’s Coat is a faith-based charity in Reynoldsburg, Ohio.
Problem
The organization had no brand identity—just a logo. Actually, two! The board recognized the urgent need for a brand that could support their growing season. They wanted a brand that would stand out, build trust, and professionally reflect their mission—to answer God’s call to love and serve neighbors in need by providing clothing, furniture, and household goods at no cost.
Solution
The project focused on developing a cohesive identity system to create a unified, professional presence for sponsors and donors while maintaining a welcoming tone for the community it serves. The final identity establishes a clear visual foundation designed to support the organization’s next stage of growth.
