Joseph’s Coat is a faith-based charity serving communities in central Ohio.
Problem
The organization had no visual identity—just a logo. Actually, two logos. They needed a scalable brand that would stand out, build trust, and professionally reflect their mission—to answer God’s call to love and serve neighbors in need by providing clothing, furniture, and household goods at no cost.
Solution
A visual identity system was created to establish a professional presence for sponsors and donors to interact with while the organization was rapidly growing—all while maintaining a welcoming tone for the overlooked families it was founded for.
