Malwa Chai is a small business selling innovative chai kits in Pacifica, California.
Problem
The small business needed a brand that would help them launch into the market, stand out on shelves, and reflect the warmth and passion behind their unique chai kits.
Solution
A visual identity system and product packaging was designed to grow with the new business—supported by a color palette, custom patterns, and organic shapes that pay homage to the owner’s Indian roots while leaning into the relaxed aesthetic of the California coastline.
