Malwa Chai is a small business selling innovative chai kits in Pacifica, California.

The small business needed a brand that would help them launch into the market, stand out on shelves, and reflect the warmth and passion behind their unique chai kits.

The project focused on developing a cohesive identity system and packaging. The final identity establishes a clear visual foundation designed to support its growth as the product line expands.

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Joseph's Coat